Clover is a mission-driven agtech company with the mission of unlocking the symbiotic relationship between plants and animals to diversify the agricultural system. Clover’s develops affordable, interoperable hardware for Automated Animal Management – a method of guiding animals around a farm without constant intervention by the farmer, and a key mechanism towards more regenerative agricultural practices.
Most farmers are already driven to become better stewards of their land and become independent from the big agricultural companies, but they typically need to move one step at a time. Automated Animal Management is a powerful tool for supporting farmers in their journey towards more profitable and sustainable agriculture. Clover’s solutions can directly add value to farmers from the start while building trustful relationships, and in the process influence farmers to diversify their farm and become more regenerative over time.
Clover’s first product & service is a collar for cows used in dairy farming. Through sound and vibrations, cows are trained to follow instructions about where to walk and graze. In combination with GPS, this takes away the need for fencing and enables activities like stripgrazing and more advanced animal-integrated agriculture. Clover’s collar removes much of the complexity and labor involved with animal agriculture, while opening the door for farmers to integrate more fully with nature.
Clover’s strategy is to start with dairy farming in The Netherlands, which has a significant impact on the world, and to help these farms to become mixed farms. We will then expand to dairy farming throughout Europe, followed by other farming systems.
Clover began earlier this year, in April 2022, and is currently part of the Fresh Ventures studio.
Who We Are
Co-Founder & Product Lead
Chris grew up in rural New Zealand, surrounded by farming and animals. He studied robotics engineering and went on to work at a series of startups, developing significant business expertise along the way. Chris believes in the potential of technology to help society overcome its environmental challenges. At Clover, Chris drives the technical development and product strategy.
Co-Founder & People Lead
Daniel grew up in the Netherlands and spent most of his life learning about leadership and interpersonal skills. After having graduated from Knowmads innovative business school, he held a series of positions where he developed an expertise in sales, business development, and project management. Daniel now combines these expertises with his deep passion for ecology and nature restoration. At Clover, Daniel focuses on building the team, farmer relations and drives product implementation.